Link Building Overview

Text Link Advertising Rules and Fundamental Issues

In recent years, Text Links have significantly grown in popularity as a key way to increase search engine rankings in major algorithmic search engines like Google, Yahoo, and BING. With rapid growth in link marketing practices which do influence search engine rankings, the manipulation of search results from advertisers who purchase lots of links become problematic to search engine companies, specifically Google, who invests large amounts of their resources in figuring out which links are paid for and which links are based on merit. Educating webmasters of what they expect from link building methods and the differences between merit based links, text link brokers, 'black hat vs. white hat link building' and what is considered a text link marketing scheme has become very important to them. HTP Company LLC can help you acquire high quality topic related merit based backlinks, that comply with all Google guidelines.

Source: Google's official page regarding Paid Links.

Should You Take These Guidelines Into Consideration?

You bet you should. By not doing so, it is quite possible to find yourself in a much worse place then before you started increasing the number of links to your site. Search engines like Google have the ability to lower your sites rankings, lower or remove your sites PageRank (Google owns PageRank and it is a registered trademark of the Google Corporation) or worse, completely remove your site from web search altogether. In today's atmosphere, a search engine, especially one as important to your long term traffic as Google is (Google or Google search partners account for roughly 80%-90% of most search traffic), you should be quite concerned on what to do vs. what not to do as these decisions will make critical changes in your overall visibility. In most cases Google does in fact have the ability to make or break an internet based business, so it is important to lower the risk by implementing a reasonable text marketing process while still gaining search engine rankings from effective link building. Google has indeed confirmed to penalize web sites which do not follow their guidelines. How and what links are counted may change over time. This all started before the Internet, it is based on citation theory.

Source: Confirming a penalty

Common Questions:

• Should you buy text links?
• What are text link ads? How do they work?
• How much do text ads cost?
• Do banner ads help more then text link ads?
• What is better? Video ads, PPC, Google Adwords, banner ads, text link ads?
• What is a nofollow tag, and what does it do?
• Will a nofollow tag hurt your site?
• How do you obtain a higher PageRank?
• What is PageRank?
• What is your link popularity?

These are all common questions and concerns of most web site operators when it comes to beginning the development of a text link advertising strategy. The professionals at HTP Company LLC can explain different options to you, including the use of banner ads, pay per click advertising as well as text link ads. Based on these discussions, your goals and you web site, it could be either best to target just a select few web sites or thousands of different web sites. It very much depends on the situation, your site, your budget, and how those things play in with basic webmaster guidelines.

Sources on this page reference Matt Cutts who works for the Search Quality group in Google. He is well known for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advises the public on how to get better website visibility in Google as well as webmaster issues in general, and is generally an outspoken and public face of Google.

Please contact us today to allow us the opportunity to speak with you about a text link marketing campaign which fits your business, your company's goals, and how we can help become a part of its success.